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In 2018, China’s online advertising reached 491.4 billion yuan and is expected to approach 800 billion Yuan in 2020. More than 80% of China’s total online advertising market is for mobile phones. As we mentioned earlier, China’s most favored app is We Chat created by the Chinese firm Tencent.
With its 1 billion daily users, We Chat is the first choice platform to deliver news feed ads, followed closely by QQ and Tencent Video. In 2018, mobile news feed ads represented 24 percent of total news feed advertising, a number growing each day. Display ads represented 11.4 percent, e-commerce ads 19.5 percent and search ads 31.7 percent of total news feed advertising. China’s native ads market has great potential with a total market accounting for 242 billion yuan (35.8 billion dollars) in 2018 and expected to reach 447 billion yuan in 2020.
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