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  • THE POWER OF SOCIAL MEDIA IN MAXIMIZING THE IMPACT OF PRESS RELEASES

      Social media is arguably one of the biggest innovations in marketing over the century. Facebook, Twitter, LinkedIn, Google, and other social med...
  • WHY BRANDS NEED TO ACT NOW

    WHY THIS CRISIS IS DIFFERENT The current crisis is different from practically all previous downturns. What makes matters worse for many brands is ...
  • B2C E-COMMERCE IN CHINA OVERVIEW: E-COMMERCE IN CHINA IS GROWING AT A RAPID PACE

      The B2C e-commerce market in China is in the growth phase of its economic life cycle. According to an industry report, the industry revenue has ...
  • THE NUMBER OF INTERNET USERS IN CHINA HAS REACHED 940 MILLION IN OCTOBER 2020

          As of December 2020, China was ranked first among the countries with the most internet users. China had over 900 million internet users, more...
  • THE YOUNG AND WEALTHY ARE DRIVING LUXURY

      China now accounts for a third of global luxury spending, with these figures driven by growing ecommerce sales in lower-tier cities. Younger gen...
  • OPPORTUNITIES FOR ITALIAN BUSINESSES IN CHINA-2021

    CHINA-ITALY RELATIONSHIPS In 2020, Italy and China celebrated 50 years of bilateral diplomatic relations. Throughout antiquity, the two countries ...
  • 5 STRATEGIES FOR CONTINUING YOUR NEW YEAR’S RESOLUTION

    With all New Year’s resolutions, the ability to stick with your New Year’s resolutions is as appealing as scraping wallpaper off drywall. Therefor...
  • HOW TO BECOME A CONSULTANT

    Do you have a well-developed network? Are you self-directed? Do you have an impressive portfolio filled with client success stories? You might be ...
  • FREE eBook DOWNLOAD-The Relationship Between Beliefs, Values, Attitudes, and Behaviors.

    Attitudes are a construct of internal beliefs and value systems. "The greatest discovery of my generation is that human beings can alter their liv...
  • Why settle for "Ordinary" when you can be Extraordinary

    Why settle for "Ordinary" when you can be Extraordinary.  HAVE A LISTEN  
  • Self-Worth vs. Self-Esteem

    The dictionary defines self-worth as “the sense of one’s own value or worth as a person.” However, there are many ways for a person to value thems...
  • THE FUTURE IS STILL EMAIL MARKETING

    Although there are many marketing channels at your disposal, email is arguably the most powerful strategy for both B2B and B2C advertisers. This co...
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