Although there are many marketing channels at your disposal, email is arguably the most powerful strategy for both B2B and B2C advertisers. This cost-effective solution enables you to reach potential customers in the place they visit every day—their inbox.
However, it is not enough to just send emails from time to time. Your potential customers receive dozens of emails per day but open only a small part of them and engage with even fewer.
To provide you with the most accurate email marketing tips and help you get the most out of your email marketing campaign, we’ve created the infographic below to provide you with the most efficient hacks, supported by case studies.
Real Stats and Facts About Email Marketing Effectiveness
•By 2021, the number of business emails sent and received will exceed 319billion.
•73% of millennials would rather communicate their business matters via email.
•Email is 40x more effective at acquiring new customers than Twitter or Facebook.
•A CTA button instead of a text link in an email can increase conversion rates by 28%.
•The email marketing ROI is 3800%.

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