I am going to show you how we can start building your client list faster.
Every consultant, coach, and successful speaker( and Business for that matter) I know obsess over one question before they get in front of any audience:
How can I get as many people as possible from this presentation...to become part of my audience?
After all, your audience does not just magically grow because of getting a chance to speak.
It doesn’t matter if it’s an in-person gig, an online event, webinar or even a podcast interview, you have to do more than just show up if you want to attract people to your platform or business.
That is why smart companies always offer one specific thing to any audience they speak to...
A lead magnet.
A lead magnet is a free resource that people get in exchange for giving you their email address.
For example, Jeff Goins teaches people how to earn a living from their creative work. He is an accomplished speaker who had over 30 gigs last year at places all over the world, including Los Angeles, London, Orlando, Chicago, Atlanta, and more.
When you go to his website, one of the first things you see is an offer to get his lead magnet (a free guide to blogging):
Reminder: if you want to be able to communicate and connect with the people you speak to long after the presentation is over, you need to be building an email list.
Think about it—which of the following is going to be more appealing to an audience?
- “Thanks so much for listening today. Please check out my website so we can stay in touch!”
- “Thanks so much for listening today. By the way, I created a checklist that will show you exactly how to implement what I just spoke about. Go to [insert your URL] and you can get a free copy!”
When you offer a relevant lead magnet to your audience, you can easily turn 10% (or much more) of them into email subscribers.
I am going to show you how we can start building your audience faster.
Step 1: We Come Up with Your Lead Magnet Idea.
This step stops most people before they even get started.
Let me simplify things for you:
- Your lead magnet does not need to be long or in-depth.
- It does not need to have professionally designed graphics and illustrations.
- It does not need to be mind-blowing.
It just needs to be helpful and relevant to the topic you are speaking about to the audience.
My advice? Make a checklist.
It may sound simple, but people LOVE checklists and you can make one in minutes.
For example, let us say your talk is designed to help parents communicate better with their teenagers.
Throughout the presentation, you share some specific conversational techniques to avoid lots of the typical pitfalls that strain relationships.
All you need to do is:
- Pull out 10-15 tips from the techniques you teach
- Condense each tip down to 1 or 2 sentences
- Come up with a clear title that communicates the checklist’s value.
Think about the topic you speak about and ask yourself: What simple checklist could I create that would help people remember and implement what they just learned?
Step 2: We Create Your Lead Magnet.
This is where most people curl up in a ball and cry about not having any design skills or the budget to hire a designer.
How do you create a checklist that looks professional and matches your brand?
Easy—we built you a great-looking lead magnet.
And guess what? There is even a checklist template.
Once this step is finished, we create a lead magnet as a PDF that is ready to share with the world.
Step 3: We Give People an Easy Way to Sign Up for Your Lead Magnet.
The final step is to add a simple page to your website where you offer the lead magnet in exchange for signing up for your email list.
Make the URL something that will be easy for people to remember and type in, like YourWebsite.com/checklist.
If you are not sure how to add a page and email signup form to your website, we will help you do that too. Then, all you have to do is add a link to your lead magnet PDF in the confirmation email they get after signing up.
Your Action Steps:
Whether you have a speaking opportunity lined up on your calendar right now or not, the best time to create your lead magnet is before the next one happens.
If you follow the steps in this email, you can have yours 100% finished and ready to help you build your email list in a day or two.
Write your checklist items and checklist title.
Turn your checklist into an awesome-looking PDF.
Set up an Opt-In page where people can sign up for your lead magnet and let the new customers pour in.